Launch a Global Rental Brand in your City
Surprice is expanding across the U.S. and we are seeking driven Partners to lead the way.
About Surprice
Founded in 2008 in Heraklion, Crete, Surprice Car Rentals is part of the Paspalakis Bros Group and operates in 47 countries and 148 cities — with a growing footprint across Europe, the Middle East, Africa, Latin America, and North America.
We are now expanding into the U.S. and looking for motivated local partners to lead new Surprice locations in key markets. Surprice’s award-winning affiliate model empowers local operators with global tools, technology, and brand support.
Empowering
Mobility
Opportunities
Why Surprice
Proven Global Brand
47 countries, 148 cities, and over 700,000 rentals per year through our award-winning affiliate network.
Independent-Friendly Model
Flexible fleet sizes, simple onboarding, no corporate red tape — built for used car dealers, local rental agencies, and operators ready to grow.
Marketing + OTA Power
Gain instant visibility through global broker platforms and Surprice-branded campaigns.
Ongoing Training & Support
From onboarding to revenue optimization — includes system training, Surprice U webinars, and dedicated partner support.
U.S. Opportunities
- $38B+ U.S. car rental market.
- Surprice has low brand saturation — and massive room to grow.
- High inbound interest from used car dealers, independents, and airport-based operators.
- Hybrid entry model: Start as affiliate/licensee with support for full affiliate conversion.
- Access to global OTA channels + brand equity help generate bookings from day one.
- U.S.-based onboarding support from Surprice’s dedicated consulting team.
What you get with Surprice
- Central reservation & fleet system included
- Full onboarding, staff training
- OTA-ready setup with access to broker platforms (visibility varies by partner readiness)
- Branded marketing kits & launch help
- Custom rate & revenue tools — with guidance from experienced Surprice advisors
- Dedicated partner portal & on-demand Surprice U training webinars
Built for You.
Backed by Surprice.
Who we’re looking for?
- You own or manage a used car dealership or rental agency
- You’re ready to grow — but don’t want to build a brand or platform from scratch
- You’re hands-on, customer-focused, and want to scale profitably
- You want global brand advantages — without the corporate red tape
Earnings Potential
- Launch with just 20–50 vehicles — and scale at your own pace
- Monetize your idle fleet or dealership inventory
- Receive bookings from Surprice.com and global broker networks
- Upsell GPS, insurance, upgrades, and extras at the counter
- Operate off-airport to avoid costly terminal fees
Got Questions?
We’ve Got Answers.
What kind of initial investment is required to open a Surprice affiliate location?
To join the Surprice network, the required initial investment varies by region, business type, and support needed. We’re flexible and offer a range of opportunities. We’d welcome a discussion to see what works best for you.
Do I need to own a fleet of vehicles before joining?
Owning a fleet is not a mandatory requirement to become a Surprice affiliate partner. While having your own vehicles gives you a head start, many of our partners start by leasing or financing vehicles through our trusted suppliers.
We provide full support in helping you acquire a suitable fleet — whether that’s by introducing you to preferred leasing partners, helping with fleet planning, or offering advice on vehicle mix and utilization for your specific market conditions.
What support does Surprice offer after I join the network?
Once you become part of the Surprice family, you gain access to our comprehensive affiliate support system. This includes:
- Integration into our global booking network and access to top OTAs like Booking.com, Expedia, and Rentalcars.
- Full training programs for you and your staff, covering customer service, operations, fleet management, and reservations.
- Ongoing marketing assistance, local campaign support, and branding materials.
- 24/7 technical support and operational guidance from our head office affiliate team, ensuring you’re never alone in your day-to-day challenges.
- Our goal is to help you succeed — not just to operate.
How will customers find and book through my location?
Your location will be immediately visible through multiple high-performance channels:
- The official Surprice website
- Major global OTAs and broker platforms
- The Surprice mobile app, used by thousands of returning customers
- Your own dedicated local landing page with tailored SEO and content marketing Additionally, we help set up and optimize your Google Business Profile, assist with customer review management, and offer marketing campaigns targeted at your specific region.
Questions
Ready to Launch
your Surprice Location?
- Active Now
Limited partner spots per region.
Our U.S. team guarantees to respond within 48 hours.
Contact Us
See what works best for you.
Our U.S. team guarantees to respond within 48 hours.